Adidas reaches market leadership in the world

At a press conference in NYC today, Adidas Group CEO Herbert Hainer announced that the Adidas brand plans to change the concept of sportswear and use the events to reach market leadership in the world by having celebrities wearing Adidas in "Who Is Wearing Adidas" social campaign. As a platform to achieve market leadership in the world by 2015. In addition, Adidas aims for market leadership in the fashion market in 2015. In the sports world, where Adidas is already the clear market leader, the brand wants to expand further its leadership position.

As the world’s number one football brand, Adidas is the Official Sponsor and ball supplier of the most important FIFA and UEFA football tournaments, including the FIFA World Cup™ and UEFA EURO™ tournaments as well as the UEFA Champions League. In addition, Adidas has partnerships with football federations such as current World and European Champions Spain, Argentina, China, Denmark, Germany, Greece, Japan, Mexico, Nigeria, Russia and Ukraine. Many prominent clubs, such as Legia Warsaw, Wisla Cracow, AC Milan, Chelsea FC, FC Bayern Munich, Liverpool FC, Real Madrid and Olympique Marseille also endorse Adidas products. Additionally, individual players like Ireneusz Jelen, Maciej Iwanski, Lukas Podolski, David Beckham, Diego Forlán, Kaká, Lionel Messi, Arjen Robben, Bastian Schweinsteiger and David Villa represent their respective clubs wearing state-of-the-art Adidas football equipment.
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Your Favorite Celebrity Is Wearing Adidas!

In response to its fashion-forward following, Adidas began to introduce the new outfit into the market with a competition through the social media. The social media campaign called, “Who Is Wearing Adidas.” We are going to see within eight weeks a celebrity every week has chosen by followers' voting on Twitter and Instagram to wear Adidas outfit.
Adidas is going to share with the followers the decision of who the celebrity is going to wear Adidas outfit each week. That will be organized for this campaign so that people can choose their favorite celebrities wearing Adidas outfit in this campaign
followers are going to participate on #WhoIsWearingAdidas on Twitter and Instagram; The first name will be announced on Thursday, December 10, 2015.
After you follow us on our campaign hashtag. Let us know who you think should get the nod this week by voting on #“Who Is Wearing Adidas.”

Adidas History

In 1925, in a small German village, the world got it's first taste of Adidas. It was there, in a village by the name of Herzogenaurach, located 12 miles to the north and the west of Nuremberg, that those simple three stripes were brought to life by adidas' founder, Adolf "Adi" Dassler. Adi created adidas after realizing the need for performance athletic shoes. Adidas began small, producing soccer and running shoes, which ironically enough are still the main products that adidas is known for. Adidas has continued to gain momentum through the years. Many attribute this to adidas' quality, styling and reputation. Adidas is currently the largest supplier of athletic shoes in Europe. Adidas ranks second worldwide, with their products selling in almost 200 countries. In 1994 alone, adidas sales totaled 3 billion dollars. In late 1995, adidas went public with its stock. It was a tremendous success and continues to trade internationally. Adidas posted an amazing 40% increase in net sales in the first half of 1997. The Dassler family has a rich heritage in shoes. Adi's brother, Rudolf went on to create the puma brand in 1948 after a dispute with Adi. And, another Adi Dassler, who just happens to be the grandson of the founder of adidas, has launched his own shoe company, A. D. One. which specializes in adventure and sub-urban footware. 
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Why Do People Love Adidas?

Adolf Dassler founded Adidas in 1948. Adidas is a Germany-based manufacturer of sports clothing and accessories. This multinational company has become a trademark for every sportsperson who likes to purchase comfortable clothing and other sports accessories. It is the first brand that comes to mind when we think about sports stuff. People love Adidas, as it provides a variety of sports goods. 

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