At a press conference in NYC today, Adidas Group CEO Herbert Hainer announced that the Adidas brand plans to change the concept of sportswear and use the events to reach market leadership in the world by having celebrities wearing Adidas in "Who Is Wearing Adidas" social campaign. As a platform to achieve market leadership in the world by 2015. In addition, Adidas aims for market leadership in the fashion market in 2015. In the sports world, where Adidas is already the clear market leader, the brand wants to expand further its leadership position.
As the world’s number one football brand, Adidas is the Official Sponsor and ball supplier of the most important FIFA and UEFA football tournaments, including the FIFA World Cup™ and UEFA EURO™ tournaments as well as the UEFA Champions League. In addition, Adidas has partnerships with football federations such as current World and European Champions Spain, Argentina, China, Denmark, Germany, Greece, Japan, Mexico, Nigeria, Russia and Ukraine. Many prominent clubs, such as Legia Warsaw, Wisla Cracow, AC Milan, Chelsea FC, FC Bayern Munich, Liverpool FC, Real Madrid and Olympique Marseille also endorse Adidas products. Additionally, individual players like Ireneusz Jelen, Maciej Iwanski, Lukas Podolski, David Beckham, Diego Forlán, Kaká, Lionel Messi, Arjen Robben, Bastian Schweinsteiger and David Villa represent their respective clubs wearing state-of-the-art Adidas football equipment.
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